Every Week Counts Campaign Goes National

A public health intervention kick-started by Sydney Health Partners, and aimed at women and their care providers considering a planned birth, has been enthusiastically adopted in NSW and elsewhere.

The Every Week Counts project encourages planned births to happen as close to 40 weeks as possible, when medically safe to do so. The project developed a brochure designed for consumers - and a more detailed version for clinicians – which were initially trialled in clinical settings at Royal North Shore and Westmead hospitals. Following good initial acceptance by expectant mothers, obstetricians and midwives, distribution of the brochures was extended to all major hospitals in NSW.